Image and SWOT analysis of Sebelius

          Kathleen’s image is very positive. She values “pro-choice” and education most. She is a positive role model going to schools and functions that promote children’s learning. She has the image of a mother, a caretaker but also a strong leader and woman.  To be more successful she may just want to try and be less formal when there are opportunities for that. It would let people think of her as an equal to them and they may be able to connect better with her.

            Sebelius at Cool Springs Elementary School in Adelphi, Maryland.

            A SWOT analysis for Kathleen would show her strengths as being she has been re-elected for second terms, and is a woman. Her weaknesses may be her resignation that she went through while holding the office of Health and Human Services Secretary, as for opportunities she is a woman, and she has ran and held many positions in the past. Her threats may be that she is a democrat, and that most people say it’s now time for the Republican Party to take over.

Sebelius accepting her nomination by President Barack Obama as Secretary of Health and Human Services.

Sebelius has many political positions, starting with her position on being “pro-choice”.  She initiated adoption incentives, extended health services for pregnant woman, sex education and a variety support services for families. Planned Parenthood has endorsed her and they have fundraising activities on her behalf. 

Drug importation is another position sebelius takes she adopted a state drug importation program in 2004 to help her constituents afford prescription medication.

But education is a big one that shows positivity for her image. Sebelius made education funding her top priority. Education funding reached a breaking point in the summer of 2005 when the Kansas Supreme Court ordered the Legislature to increase K-12 funding. She however offered one education plan for funding early in her first term. This consisted of property, sales, and income tax increases, which resulted in 2006 as the largest k-12 education funding increase in the history of the state.

As far as environment issues she requested in 200 that $200 million be allotted from the US government to support the Department of Energy Biomass and Biorefinery systems Research and Development Program. She also pushes for widespread recycling efforts. When Sebelius held office for Health and Human Services Secretary, she had the role in the development of regulations governing hydraulic fracturing.

            Overall in the campaign for 2016 I think Kathleen will highlight on education as much as possible since there has been a lot of controversy lately with the passing of legislation and ideas recently. She should highlight on education because not only will it brighten her image even more but also it is something that truly all families can relate to. The people want good for their children and if they don’t have children they still want good for the future of their world.

Sebelius is running on her top priorities of pro-choice, education, and environmental positions. With this education will be her focal point.

Reference:

https://www.facebook.com/pages/Kathleen-Sebelius/105539616145446?rf=109962905692858#